Announcing our $50M Series B led by Goldman Sachs with General Catalyst and Forerunner
We are thrilled to announce that Fay has raised a $50 million Series B round led by Goldman Sachs at a $500 million valuation, with participation from existing investors General Catalyst and Forerunner. This milestone marks a fivefold increase in valuation since our Series A and brings our total funding to $75 million. More than just a financial milestone, this investment underscores the impact and potential of Fay’s mission: to revolutionize how we think and feel about food.
Empowering Dietitians with Vertical AI
Since our founding, Fay has connected people with Registered Dietitians (RDs) who provide personal lifestyle change counseling—all covered by insurance. With unique insight into dietitian workflows, Fay's engineering team interweaves vertical AI into the moments that matter.
Our AI-driven platform gives dietitians “superpowers,” automating burdens like insurance claims, scheduling, and patient follow-ups so they can focus on providing intimate and thoughtful care. By analyzing vast amounts of information, our platform helps dietitians craft more precise, personalized journeys for their clients, including supplement recommendations, hyper-curated shopping carts, and lab analyses to drive prevention initiatives for employers and insurers.
Changing Lives and Saving Money
Fay’s rapid growth and success are largely driven by our strategic relationships with employers, physicians, and payors. Over the past year, we have expanded our reach and increasingly serve top employers like Amazon, Microsoft, and Pepsi, ensuring that employees at these companies have access to expert dietitian care covered by insurance. By integrating with leading payors—including United Healthcare, Aetna CVS, Blue Cross, Anthem, Cigna, Optum, and Humana—we’ve made it possible for over 200 million Americans to receive supercharged counseling with little to no out-of-pocket cost.
As we enter this next phase of growth, we remain steadfast in our mission. And we're just getting started 🚀
